Grapes & Grain Opinion Panel:
Making the impossible possible and the possible fast and affordable.

The Grapes & Grain Opinion Panel is a result of collaboration between Merrill Research LLC and Snooth Media Inc. This consumer panel is the largest panel in North America dedicated to wine and spirits drinkers, all whom have joined the panel in the summer of 2011 - so all panelists are fresh and highly engaged.

We have profiled the panel based on the following:

• Demographics
• On-/Off-premise drinking
• Wine: frequency of consumption, varietals consumed, price points paid
• Spirits: frequency of consumption, categories consumed, price points paid

The panel includes folks from every state in the US as well as a limited number of people in Canada and the UK. Nine in ten are core wine drinkers (drink wine weekly or more often), four in ten are core spirits drinkers (drink spirits weekly or more often) and an additional 30% are past 30-day spirits drinkers. Brand usage will be profiled shortly.

The panel can be used for a wide range of quantitative or qualitative research purposes. You can also access the panel from a full-service perspective or a la carte (e.g., web programming, data collection and data processing only).

If you are interested in learning how you can leverage this new industry resource to your competitive advantage, please contact Patrick Merrill at pmerrill@merrill.com or call 650-954-2932.