Data Analysis Techniques
Our senior project staff, together with a partner of the firm, conducts our data analysis in-house. From simple cross tabulation to complex multi-variate techniques, our highly skilled staff can extract, synthesize and summarize the actionable information you need.

Our statisticians are skilled in the following techniques:
  • Concurrent segmentation
  • Discrete choice modeling and conjoint analysis
    • Including a friendly, custom Excel-based simulator
  • Perceptual mapping
  • Factor analysis
  • Discriminant/regression analysis
  • RIM weighting
  • Correlation analysis

Because our team consists of senior analysts with tenured industry experience, your project is never assigned to an inexperienced researcher.


 
 
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