Data Analysis Techniques
Our senior project staff, together with a partner of the firm, conducts our data analysis in-house. From simple cross tabulation to complex multi-variate techniques, our highly skilled staff can extract, synthesize and summarize the actionable information you need.
Our statisticians are skilled in the following techniques:
- Concurrent segmentation
- Discrete choice modeling and conjoint analysis
- Including a friendly, custom Excel-based simulator
- Perceptual mapping
- Factor analysis
- Discriminant/regression analysis
- RIM weighting
- Correlation analysis
Because our team consists of senior analysts with tenured industry experience, your project is never assigned to an inexperienced researcher.
