International Capabilities
Merrill Research provides strategic international market research
services in over 65 countries in North America, South America, Europe,
and the Asia-Pacific regions. Merrill Research has extensive experience
deploying multiple methodologies including: focus groups, in-depth
interviewing (in-person and telephone), online studies, telephone
studies, and tracking studies across the globe.
Our international team of research professionals has the expertise and
dedication to quality to make both our B2B and consumer international
research studies a success. This includes in-depth knowledge of native
cultures and sophisticated training to deliver utmost quality with high
American standards.
Conducting international market research poses many challenges with the
differences in language and culture. With our partners located in Paris, London, Hamburg and Singapore, we are able to
surmount these challenges through:
- Working with highly qualified international research partners and
providing on-going mentoring and guidance. Many of the moderators and
qualitative research specialists that we work with hold advanced
degrees. In addition, all of our moderators are bilingual.
- Developing methodologies and survey instruments that are sensitive
to cultural and language differences.
- Working with professional translators who have proven to be
extremely accurate and knowledgeable of technical terminology Ð a must
for international technology studies.
- Creating questionnaires that are culturally meaningful and
interpreting the data in light of country-to-country differences.
- Accessing high quality respondents for qualitative research, as well
as online and telephone sample for both consumer and B2B studies.
- Using focus group facilities that are comfortable and modern, with
spacious client observation rooms.
The partners we work with in Europe and Asia are some of the largest in
the business, with offices throughout Europe. In addition, we have a
full-time U.S. contact with offices in New York so that we eliminate
delays due to time zone differences and project coordination.
Our international research capabilities are a seamless extension of our
U.S. work. Whatever research we complete in the U.S. we can replicate
worldwide.
