Restaurants
The restaurant industry continues to evolve and challenge our clients. Merrill Research, with almost 20 years experience in the restaurant industry, helps our clients address these changes and challenges by conducting research that responds to:
- Changing demographics
- Social/entertainment values and behaviors relative to dining behaviors
- Food consumption trends
- Emerging chains
- Emergence of "fast casual" restaurants
- Overlap of QSRs and casual dining offerings
- Evolution of the competitive set - traditional competition, dining at home, gourmet take-out
- Wine consumption trends
Merrill Research's extensive quantitative and qualitative research experience in the restaurant industry includes, but is not limited to:
- Consumer trends
- Customer segmentation
- Brand perceptions
- Brand identity/personality and positioning
- Advertising development and evaluation
- Menu item development and sensory evaluation
- Guest satisfaction surveys
- Employee acquisition and satisfaction
For more information, please contact Leslye Geller at
lgeller@merrill.com or 972-930-0628.
