Merrill Research

Methodologies Used

Merrill Research employs a variety of data collection methodologies ranging from web surveys to ethnographic research. Our deep experience in this full range of methodologies means that we can give you an objective assessment of the ideal approach to meet your business needs, without the bias of smaller research firms with limited offerings. Therefore, we can collect the most objective and actionable data.

Quantitative Research Services:

Web surveys
Telephone surveys
Mail surveys
Central location testing (CLT)

Qualitative Research Services:

Focus groups
Mini focus groups
Triads
Diads
In-depth interviews
Qualitative telephone audit interviews and recruiting
Ethnographic research
Mystery shopping
On-site interviews
Conference roundtables
Customer Symposiums

Depending on your information need, we use a variety of qualitative techniques. Some examples are:

In-store display simulation
Picture or card sorts
Price metering
Ethnographic/observation
Laddering
Projective techniques