Contact: Dave Schneer
(650) 341-4411
email: dschneer@merrill.com


Merrill Research, LLC Announces Opening of Dallas, TX Office
September 15, 2003 - Dallas - San Mateo, Calif.-based Merrill Research, LLC has announced the opening of its Dallas, Texas office. According to Merrill Research Partner, Dave Schneer, "This is something we've wanted to do for three years, but hadn't found the right person to help us with this effort until now. This new office will enable us to better serve the many clients we already have in Texas, as well as find new ways to provide targeted research programs to other area companies."

Leslye Geller has been named Principal of Merrill Research and will head up the Dallas operation. She joins the organization with more than 20 years' research and marketing/advertising experience, most recently as Partner/Director - Communications Planning Group of JWT Specialized Communications, a division of J. Walter Thompson. "Leslye is not only able to help us effectively identify and cull important information from respondents, she is also able to quickly grasp what our objectives are and take an important leadership role in helping us craft the project to accomplish them," says one new Dallas-based Merrill client. "She's a seasoned pro, and her depth of experience and care proves invaluable to us during the research process."

"While there are many firms in Dallas that can do basic research, I see an opportunity for us to bring an extra dimension of focus to the area," says Geller. "Merrill's philosophy is to dig far deeper than just the numbers to provide research services that truly enable better decision making and make bigger direct impacts to the bottom line, whatever that may be," she continues. "I know how to make that happen."

Merrill Research is a leader in providing custom marketing research services to companies worldwide. The organization specializes in research to support strategic communications and positioning, new product development, product evaluation and customer satisfaction initiatives (www.merrill.com). In addition to the San Mateo and Dallas offices, Merrill Research has offices in Cedar Rapids and New York.