Penton Media/Merrill Research Web Proactive Study
Purpose
- To provide Penton advertisers with a way to evaluate their web sites vis-a-vis the competition.
- To provide advertisers with additional custom research for web development.
- What is it worth to have an inexpensive, ongoing, industry standard program designed to evaluate your web site vis-a-vis the competition?
- Survey among 150 design engineers.
- Test web site characteristics deemed important by advertisers at recent meetings.
- Determine which web site characteristics are important to design engineers.
- Ask unaided questions to determine what, if anything, is missing.
- Determine overlap of characteristics that are important to BOTH advertisers and design engineers.
- Paired comparison.
- 150 design engineers from one industry segment evaluate the web sites of vendors in that category.
- For example, ASIC design engineers rate Actel, Altera, Atmel, Lattice, Xilinx, etc.
- Invitation letter sent via e-mail to Electronic Design subscribers.
- Filtered by interest in category of vendor being evaluated.
- Invitation will mention incentive ($25 and automatic online incentive capability).
- Invitation will contain a link to the online survey.
- Awareness/Familiarity
- Leadership
- Attitudinal Perceptions
- Usage Assessment
- Real-time results via a password protected web site.
- Detailed data analysis.
- Individualized report organized in the following manner:
- Methodology
- Approach
- Sampling
- Statistical Notation
- Executive Summary (brief conclusions for executives)
- Implications (what the conclusions mean)
- Detailed Findings
- Supporting evidence in the form of charts/graphs/tables/text
$7,500 per survey
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