Solving Business Problems
With 50+ collective years of marketing research experience, the partners have helped our clients solve a multitude of business problems and opened many doors of opportunity. As such, our specific expertise includes, but is not limited to, the following areas:

Strategic Communications
  • Strategic positioning evaluation
  • Advertising/copy development and evaluation
  • Advertising benchmark and tracking
  • Brand image evaluation and tracking
  • Packaging direction and evaluation
  • Product/brand name development
  • Brand equity evaluation
New Product Development
  • Product/concept evaluation
  • Feature prioritization
  • Product line optimization
  • Product positioning
  • Industrial design/ergonomic assessment
  • Price-volume/elasticity
Product Evaluation
  • Customer satisfaction
  • Product use/taste
  • Product usability
  • Product usage and attitudes
  • Product ergonomics/industrial design
  • GUI/web usability